Big beers are not so big anymore. Budweiser, ABInbev, SABMiller and other macrobreweries are in a constant decline when it comes to sales. This is due to a change in the taste of consumer taste buds. Craft beers have seen an increase in sales due to better flavor instead of improved marketing. The macrobreweries notice this and is starting to get into craft brewing by purchasing the smaller craft breweries. Hopefully, this will lead to better tasting macro beers!
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